Problem categories and submission details

The links below show the “problem pitches” made by applicants to assembled innovators and tech specialists at the 19 June event. Each problem pitch video lasts five minutes, with shorter “elevator pitch” videos also provided for most of the problems presented.

Also below are links to each of the written pitch submissions. These provide key data, case studies (where available) and supporting analysis to explain the parameters of each the problems identified – to help you to start working on the solutions!

Category 1: End of life planning

End of life planning and consumer vulnerability – (Anthemis)

Complexity of Lasting Power of Attorney arrangements (LPAs) – (Legal & General Home Finance)

Awareness around LPA and Advance Decisions – (Compassion in Dying)

Click here to read more about all the problems identified in this category


Category 2: Identifying vulnerability

Removing the stigma from “elderly people”- Robert Gordon University

Click here to read more about the problems identified in this category


Category 3: Digital exclusion

Instilling confidence in digital transactions – (NS&I)

Digital inclusion to and statutory services – (Leeds City Council)

Introducing older people to the internet – (Ransackers Association)

Digital inclusion and financial services – (Financial Services Consumer Panel)

Click here to read more about the problems identified in this category

Category 4: Isolation and loneliness

Loneliness, isolation and mental health – (BT)

Click here to read more about the problems identified in this category


Category 5: Money matters

Financial capability – (LEBC The Retirement Adviser)


Recognising scams – (The Pensions Advisory Service)


Social care – (The Personal Finance Society)

Click here to read more about the problems identified in this category


Category 6: Surprise us!

This category is for problems that don’t fit one of the above but, in our Advisory Board’s view, deserve your attention – and solutions.

Eye care for those with poor dexterity – (University of Cumbria, Digital Transformation of Care Services)

Health monitoring – (Ian Sissons)

Encouraging healthy lifestyles – (University College London, Department of Behavioural Science and Health)

Click here to read more about the problems identified in this category