Identifying innovations to help support vulnerable consumers

Innovating for Ageing aims to identify solutions to the growing problem of vulnerability in later life.

We will identify and support the development of products and services that will address the challenges faced by ageing consumers at risk of vulnerability due to physical disability, serious illness, dementia or financial exclusion.

Find out about the problems

Watch videos and read more about the problems that have been posed to innovators and entrepreneurs by industry and groups working with vulnerable people.

Find out about the problems

Next Step: Shortlisting Submissions

We have received more than 75 promising submissions from start-ups, community organisations, companies, universities and individuals across different sectors and would like to thank everyone who submitted a solution for their involvement in the process.

Over the following weeks submissions will be reviewed by our prestigious Advisory Board and judging panel. Our judging panel will select a shortlist of the best entries that will be announced on 17 October.

What do we mean by vulnerable consumers?

The Financial Conduct Authority has described a vulnerable consumer as being “someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when a firm is not acting with appropriate levels of care.”

We will look beyond financial services and improve every aspect of the consumer experience for vulnerable people.

Why are we focussing on vulnerable older consumers?
Can innovation help vulnerable consumers?

Get Involved

Find out more about the problems we wish to tackle

Find out more

Get Social

#InnovatingForAgeing shortlist to be announced tomorrow! Stay tuned to find out more about who has made it to the next stage of the competition! @ILCUK @WeAreJustUK #techforgood #innovation #HealthyAgeing

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