Identifying innovations to help support vulnerable consumers

Innovating for Ageing identifies solutions to address the challenges faced by ageing consumers at risk of vulnerability due to physical disability, serious illness, dementia or financial exclusion.

Find out about the problems

Watch videos and read more about the problems that were posed to innovators and entrepreneurs by industry and groups working with vulnerable people.

Find out about the problems

Meet the winners

After receiving more than 75 promising submissions from start-ups, community organisations, companies, universities and individuals, our independent Judging Panel selected The Chatty Cafe Scheme as the winner at the Innovating for Ageing awards ceremony on 31 January.

Meet the Chatty Cafe Scheme
View the Competition Finalists

What do we mean by vulnerable consumers?

The Financial Conduct Authority has described a vulnerable consumer as being “someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when a firm is not acting with appropriate levels of care.”

We will look beyond financial services and improve every aspect of the consumer experience for vulnerable people.

Why are we focussing on vulnerable older consumers?
Can innovation help vulnerable consumers?