Identifying innovations to help support vulnerable consumers

Innovating for Ageing aims to identify solutions to the growing problem of vulnerability in later life.

We will identify and support the development of products and services that will address the challenges faced by ageing consumers at risk of vulnerability due to physical disability, serious illness, dementia or financial exclusion.

Submit a solution

Find out about the problems

Watch videos and read more about the problems that have been posed to innovators and entrepreneurs by industry and groups working with vulnerable people.

Find out about the problems

Share a solution

If you have a solution at any stage of development that could help to improve the lives of vulnerable consumers, submit your idea and let us help it reach as many people as possible.

Share a solution

What do we mean by vulnerable consumers?

The Financial Conduct Authority has described a vulnerable consumer as being “someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when a firm is not acting with appropriate levels of care.”

We will look beyond financial services and improve every aspect of the consumer experience for vulnerable people.

Why are we focussing on vulnerable older consumers?
Can innovation help vulnerable consumers?

Get Involved

Find out how to share a problem, share a solution, attend an event or lend your support to the Innovating for Ageing programme.

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Get Social

@TheFCA: "Fair treatment of all customers is central to core conduct". What are your ideas to help identify #vulnerableconsumers? Submit your idea to #InnovatingForAgeing at! #vulnerability #startup @AgeInnovations @WeAreJustUK @ILCUK

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