Identifying innovations to help support vulnerable consumers

Innovating for Ageing aims to identify solutions to the growing problem of vulnerability in later life.

We will identify and support the development of products and services that will address the challenges faced by ageing consumers at risk of vulnerability due to physical disability, serious illness, dementia or financial exclusion.

Find out about the problems

Watch videos and read more about the problems that have been posed to innovators and entrepreneurs by industry and groups working with vulnerable people.

Find out about the problems

Find out about the solutions

We received more than 75 promising submissions from start-ups, community organisations, companies, universities and individuals across different sectors, which have been narrowed down to a shortlist of 12 by our Advisory Board.

It is now down to our Judging Panel to determine the winners of the competition in early 2019.

View the Competition Shortlist

What do we mean by vulnerable consumers?

The Financial Conduct Authority has described a vulnerable consumer as being “someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when a firm is not acting with appropriate levels of care.”

We will look beyond financial services and improve every aspect of the consumer experience for vulnerable people.

Why are we focussing on vulnerable older consumers?
Can innovation help vulnerable consumers?

Get Involved

Find out more about the problems we wish to tackle, and the shortlisted solutions proposed.

Find out more

Get Social

Follow us on Twitter