Identifying innovations to help support vulnerable consumers

Innovating for Ageing aims to identify solutions to the growing problem of vulnerability in later life.

We will identify and support the development of products and services that will address the challenges faced by ageing consumers at risk of vulnerability due to physical disability, serious illness, dementia or financial exclusion.

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Share a problem

Tell us which problems affecting vulnerable consumers the Innovating for Ageing programme should be tackling.

Share a problem

Share a solution

If you have a solution at any stage of development that could help to improve the lives of vulnerable consumers, submit your idea and let us help it reach as many people as possible.

Share a solution

What do we mean by vulnerable consumers?

The Financial Conduct Authority has described a vulnerable consumer as being “someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when a firm is not acting with appropriate levels of care.”

We will look beyond financial services and improve every aspect of the consumer experience for vulnerable people.

Why are we focussing on vulnerable older consumers?
Can innovation help vulnerable consumers?

Get Involved

Find out how to share a problem, share a solution, attend an event or lend your support to the Innovating for Ageing programme.

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@NickyLJohnston @health_foundry Hi Nicky - you can find it on our website here, click on 'download application form':…

About 2 days ago from Innovating For Ageing's Twitter via Twitter for Android

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